Website traffic will make or break your site. If you have a lot of it, then your site is doing well. If you do not, then you need to change your online marketing strategy. The book SEO Success notes:
As a website, Google will sustain your income by bringing you a constant flow of people to your site. These people are known collectively as traffic. You can leverage this exposure by advertising your business, becoming a well-known blogger, spreading an idea or just getting revenue from advertising or selling your product.
Of course, white hat SEO is essential when it comes to making money online. Sometimes the best way to do that is to focus on user-generated content to spark interest in your website. How can you get people to submit user-generated content? Well, the best way is to create a competition and offer a prize for the winner. For instance, let’s say your company sells cameras and other electronics via an online retail store. You could select a theme, such as the beach, and offer a prize to the people who submit the three best beach photographs to your website. If you are running a small-scale operation, the prize doesn’t have to be too big. That is really beside the point of this. The entire idea is to encourage people to visit your website, and submit their content to you, engaging with your brand. Using social media platforms, such as Facebook or Twitter, along this strategy is essential for maximum exposure.