Search engine optimisation (SEO) has become increasingly harder over the past few years. What once was enough to get a good page rank on Google probably wouldn’t be enough to even show up on the site’s search engine results page (SERP) today. For one, Google has borderline unrealistic demands when it comes to content. Not
If you’re reading this article, it may be because the word “Advertising” caught your eye. It’s a keyword, and if you search the word “Advertising” in Google, you’ll generate millions of results. But imagine this isn’t an article at all. Imagine you have just clicked on a direct link to your landing page. You’re selling a
THE CORE COMPETENCIES AND VALUES YOUR AGENCY NEEDS TO GET HIRED IN THE NEW YEAR INTRODUCTION AGENCIES CAN ACCELERATE INBOUND RESULTS INBOUND ROI CANNOT BE DENIED Inbound marketing definitely improves marketing efficiency, effectiveness and the growth of a Company because of the convenience, versatility and the wider possibility of options we can provide our clients/customers. AGENCIES
Content Marketing: Total Ownership Vs. Customer Involvement The balance between total ownership of their message and customer involvement is something businesses struggle with regarding content marketing. Although marketing teams want to be in charge of their content, they also have to find ways to engage followers. Consider how this can lead to a disconnect on social media.
3 Tips for Using White Papers as a Part of Your Content Marketing Strategy First of all, why use a white paper as part of a business content marketing strategy? Simple! Lead generation. A white paper is an authoritative report giving information or proposals regarding a particular topic or issue. Oftentimes, it takes awhile for