The premier way to improve your website’s search engine ranking is through search engine optimisation (SEO). Learn these two concepts and apply them if you feel they are appropriate for your situation.
Long Tail Keyword
If you aspire for your website to be discovered through organic searches, then your site needs to be optimised for certain keywords. This basically means that if someone types in a word or phrase, then your website will show up high in the search engine rankings. However, ranking for everyday terms like “food” or “music” is extremely difficult, especially in the beginning. Long tail keywords are phrases that are somewhat easier to rank for, such as “Asian food in Sydney”. SEO is a marathon, not a sprint, so start small at first. Also, remember that long tail keywords may bring fewer results, but the people who do search these terms are more qualified, meaning they are more likely to be enthralled by your website than someone who just made a generic query.