Choose the right eCommerce platform
More flexibility, faster go to market. See what BigCommerce can do for you.
Now that you’ve done all the research, it’s time to choose your ecommerce platform, build your store, and launch your small business.
The vast majority of new online stores today choose to go with a SaaS solution like BigCommerce. And yes — that includes B2B businesses!
This is because there is:
- A low cost to entry,
- No costly development or technical headaches, and
- A scalable framework that’s designed to help you grow.
Look for a platform with a great community of people both running it and using it who will testify to their success on the solution.
But, before we get ahead of ourselves, let’s get you familiar with ecommerce platforms and what they have to offer your online business.
What is an Ecommerce Platform?
An ecommerce platform is a software application that allows online businesses — small or enterprise — to easily manage their website, marketing, sales, and operations. Think of it as the central hub or homebase to your business.
Ecommerce platforms like BigCommerce offer the powerful features needed to run a business, while also integrating with common business tools — enabling businesses to centralize their operations and run their business their way.
The future of ecommerce.
As brands demand more native user experience (UX) features, product or backend optimizations, there has been a massive shift to SaaS and headless commerce.
Brands can get to market materially faster with SaaS and headless commerce, in an average of 55 days.
SaaS ecommerce platforms remove much of the complexity from running an online business, such as:
- Product updates,
- PCI compliance, and
- Every other task that comes with managing your own software are managed by the SaaS platform.
At the end of the day, headless commerce is an ecommerce solution that offers online businesses more control over their storefront.
Headless commerce is the future of ecommerce, in which the shopping cart is decoupled from the CMS.
Woah — what does that mean exactly?
Instead of running your entire website on an ecommerce platform, you can use a content management system (CMS), like WordPress, to design the experience of your website. Then, you simply plug in an ecommerce shopping cart solution, like BigCommerce, to serve as the cart.
This option gives your store more customization and personalization options — all while being powered by the best ecommerce platform.