The Main Objective of Your Content Strategy in 2015
Diversity should be the key to your content strategy in 2015. Last year, content marketing made huge strides, causing businesses to change their online marketing strategies. In particular, just about every company revived their blog and even kept it active.
Well in 2015, we expect other types of content to catch up. There’s only so much you can convey with a blog and there are only so many blogs consumers are willing to read.
Adding diversity to your content strategy means creating other types of content like videos, infographs, memes, guides, reviews, and how-tos. You’re not just doing this to avoid sounding like a broken record, you’re also appealing to consumers who learn and consume media differently.
The main objective of your content strategy in 2015 will be finding a balance between these diverse types of content. According to a recent Forbes article, this is the key to successful content marketing:
If you increased your blogging efforts in 2014, then you’re already on the right track. In the best case scenario, you won’t have to scale your blog writing back. Instead, you’ll invest more in other types of content so the proportion will even out.
But many small businesses just don’t have the resources to do this. We understand, and it’s why we suggest you review your content strategy. If you can’t invest more in content creation, then you should take some efforts away from blogging and direct them towards other types of content.