Why Social Media Management is a Must for Business? Content has become one of the key tools for businesses of all sizes to gain customers. Blogs and social media platforms are now the primary marketing battlefield. Blogs are relatively straightforward in most cases, articles on relevant topics that contain keywords related to your business, but what
Every business knows, or should know, the importance of using social media as a marketing tool. Where many struggles, however, is in their social media content strategy. They mistakenly believe that all they need to do is post regularly. But for social media marketing to be effective, posts have to be read and shared. Here
Images will boost your businesses social media engagement. The reason is because people no longer “browse,” they “experience,” and that is what images provide an experience. In turn, that will foster a better connection with your target audience. And that equates to more engagement. Here are 3 proven techniques to help you boost engagement rate by
Some people talk about social media marketing and search engine optimisation (SEO) like they’re completely unrelated. In your digital marketing strategy, you should plan out ways to integrate the two practices and have them complement each other. Let’s say you start concentrating more on social media marketing. As a part of your new strategy, you start posting
The Main Objective of Your Content Strategy in 2015 Diversity should be the key to your content strategy in 2015. Last year, content marketing made huge strides, causing businesses to change their online marketing strategies. In particular, just about every company revived their blog and even kept it active. Well in 2015, we expect other types of content
Content Marketing: Total Ownership Vs. Customer Involvement The balance between total ownership of their message and customer involvement is something businesses struggle with regarding content marketing. Although marketing teams want to be in charge of their content, they also have to find ways to engage followers. Consider how this can lead to a disconnect on social media.
3 Tips for Using White Papers as a Part of Your Content Marketing Strategy First of all, why use a white paper as part of a business content marketing strategy? Simple! Lead generation. A white paper is an authoritative report giving information or proposals regarding a particular topic or issue. Oftentimes, it takes awhile for
Content Strategy and Bounce Rate Your bounce rate is the percentage of who that leave your website without clicking on multiple pages. If ten people visit your homepage, and four of them leave without clicking on any of your other web pages or refreshing the page, that means you have a 40% bounce rate. If