Why SEO is important for your business website?
Why should every newly launched website be integrated with search engine optimization protocols? Nowadays it’s easy to get traffic, but if you’re looking for traffic that is relevant, geo-specific, and does indeed represent your target audience, then SEO must be utilized.
Here are 7 reasons why:
1. Higher rankings in Google’s search results (or SERP).
When it comes to improving your rankings, On-Page SEO is imperative. Things like search engine friendly URLs, meta tags and descriptions, headings, image ALT text, etc. are crucial ranking factors that should be systematically applied when creating a web page. Another point to consider is that SEO is still relatively new in the region, so a lot of industries are still extremely under-served SEO wise. This gives you an edge, so the sooner you start the better!
2. More mobile traffic
The number of mobile users is consistently soaring in Egypt and the MENA region. It’s predicted that mobile users will inevitably overtake desktop users. This is also supported by Google, which since 2018 has given ranking priority to mobile-friendly / responsive websites. Web designers should take advantage of these features, as well as use analytics to learn about their audience. This tells them what content to create, as well as help create a user friendly site.
3. Greater search accuracy
Today’s market has become overcrowded with many alternatives and substitutes for the same product. This encourages consumers to carry out research about a product or service before actually purchasing. Applying local SEO to your site allows your site to be found by users in your specific geographic location.
6. Cost effective
SEO provides a website with free (or organic) traffic. Initial investment is highly beneficial in the long run. Applying SEO to a site at a foundation level creates significant savings and greatly improves the chances of a websites future performance in search engines. in addition, users are 3 times more likely to click an organic search result compared to a paid link.
As mentioned previously, SEO adoption in the region is not major. Therefore, applying SEO best practices when creating a website for a client is a great unique selling point, gives you a major edge over the competition, and will make your clients very happy.