3 Tips for Using White Papers as a Part of Your Content Marketing Strategy
First of all, why use a white paper as part of a business content marketing strategy?
Simple! Lead generation.
A white paper is an authoritative report giving information or proposals regarding a particular topic or issue.
Oftentimes, it takes awhile for your content marketing efforts to generate leads. A white paper shortens the time it takes to generate leads. You can let your readers know that they will receive a copy of your white paper after they sign up to your newsletter. This is an excellent tool to build your email list. We will discuss 3 tips for using white papers:
A white paper is educational in nature, but also embedded throughout is persuasion. So while earning their trust with good content, you’re also convincing them to buy your product or use your service. By educating your audience and providing value, you become a trusted source and they will ultimately use your products or services.
Recycle To Your Blog
Another tip for using white papers is to circulate readers back to your blog. For example, your white paper can help explain complicated terms or provide more information on a particular topic area. The links in the white paper will help increase traffic to your blog thus increasing your “know, like and trust” factor.
Your white paper needs to provide solutions to the problems faced by your readers. You should be saying content and be providing solutions that no one else has thought of. This is compelling. Furthermore, you should give away your best stuff. Don’t hold back for fear you’re giving too much away. It will stand out if you give away your best stuff. Finally, keep your white paper short- someplace 3 and 14 pages.
These are a few tips to help you use white papers as part of a powerful content marketing strategy. By following these techniques, you can leverage white papers properly and turn them into an asset for your business.