Here are 3 proven techniques to help you boost engagement rate by deftly using images.
Images cover a lot of ground. It could be a mascot or logo. But, I argue that you should start with pictures. Real pictures. Part of creating great content on the web involves pictures. A picture still and always will tell a thousand words. Where to start? Start with the almighty profile picture. Quick tip for that profile picture: an action shot goes a long way. For example, use an action shot of your customer using your product. If you sell digital products, add some flavour by using a caricature image or add a seasonal aspect to your logo image.
Play to Emotion
Positive images bring about positive emotions. Make it so the people that experience you on social media feel good, affirmed, or some constructive quality or attribute. If you play to the emotions with your images, you will boost engagement and your prospects will be more willing to connect. The bottom line is if you can make someone feel good when they interact with your content on social media, the more likely they will become a customer.
Utilize Photo Testimonials
If you add pictures of your happy customers, your engagement will not only grow but so will your conversions. You must be using testimonials. So be sure to include their picture. This can be done as a screenshot of a customer sharing a positive experience on social media or a snapshot of an awesome email from them (be sure to black out their private contact information and get their permission to share their feedback).
By using these techniques, you can ensure that your image game is helping you move the needle on social media.