But how can you make the most out of infographics for your business? Infographics are science stuff, right? Well, not necessarily! Actually, anyone who is interested in your business will gladly check out the infographic you’ve just posted on Facebook or sent in the newsletter. And while you make everyone smart, your wallet gets smarter, too! Hah!
Here are some pro tips for unabridged effectiveness.
1. Put the gram in the graph
For maximum effectiveness, identify a part of your infographic which will be shown when people share it on social media. So while it is only a part of the whole, it should be standalone content as well.
2. Okay to punch above your weight
If any content you create can be called “exclusive”, well, infographics certainly are. They look like so much effort is put into creating them, and often is. So it is perfectly okay to shamelessly spam your shiny new infographic in e-mail lists, social networks – you should maybe even put a direct link with a call to action into your e-mail signature as well. No one will complain. You just can’t say anything bad about infographics without sounding like a jerk.
Please contact us for more content marketing strategies that are tailored to your specific business.